Business Model Design Using Business Process Modelling: Case Of Slovenian Transport Logistics Cluster Creation

In the pursuit of enhanced competitiveness organisations are today searching for innovative business models in order to foster economic benefits. In Slovenia, several clusters are being formed, including the Slovenian Transport Logistics Cluster (STLC) as one of the most important. The STLC is currently in the stage of dynamic growth, demanding business model formation and adequate informatisation. The main goal of the paper is to present the STLC business model creation, bridging the gap between Supply Chain Management (SCM) and e-Logistics. The business model creation is presented in several phases. The first phase involves business modelling of the existing business processes of organisations (AS-IS model). The results of the first phase allow an in-depth view of the STLC that is used in the future in the business model setup. Next, TO-BE processes are created which are to be implemented and supported via informatisation. Business model should enable homogenous and transparent business activity between cluster members. The purposes of the business model creation is to standardize business processes, allow cost cutting and improve business performance, reduce operating times, support asset management, and trace shipments which are the basics of economic competitiveness.